Content Plans Guide

Overview

A content plan turns what you want to talk about into a dated sequence of posts. You review it before anything is made.

There are two kinds of plan:

• One-off plan: a set of posts for a period, for example a launch, a month or a campaign. You plan it together and approve it once.
• Recurring series: researches what is new and creates the next pieces on a schedule. Use it for a weekly tips series, monthly news round-up or regular song.

Plans follow your Content Strategy:

• how often each platform posts
• your content pillars
• your guardrails, such as topics to avoid

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Plan Quickly With Asteria

1. Open Content Plans.
2. Under What should your posts be about?, describe the period in your own words. For example: "our spring menu launch, the new opening hours and a weekend brunch offer".
3. Choose the Planning period: next week, next two weeks or next month.
4. Select Plan it with Asteria.

Asteria proposes the plan in the AI assistant chat. Nothing is saved until you approve it. Ask for changes in the chat ("move the offer to Friday", "add a video on Sunday") before approving.

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Build a Detailed Plan

Select Detailed plan to set everything yourself.

1. Choose One-off plan.
2. Give it a name, focus, objective and audience, and set the start and end dates.
3. Save it as a draft, open it and select Generate plan. Choose how many posts you want, up to 30.
4. Asteria proposes the posts. Each planned post has:
   • a topic and a brief
   • a date and time
   • a platform, a format and a theme
5. Review the sequence:
   • Select the edit button on any item to change its topic, brief, format, angle or date.
   • Tick Lock this item to keep that topic and brief when the plan adapts later.
   • Delete items you don't want.
6. When it looks right, send it for approval (or approve it), then select Start plan.

Planning logic on the right explains how your strategy, past performance and repetition limits shaped the sequence.

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Turn Planned Items Into Posts

Once a plan is approved:

• Create this post on an item makes that one post.
• Create all planned posts makes every remaining item at once.
• View linked post opens a post that has already been made.

Each post is made for its planned slot and format. It appears on the calendar, where you review, edit and approve it like any other post.

To add another platform later, select Add platforms. Each new platform gets the posts its strategy cadence needs for the rest of the plan. The change is saved as a new plan version.

To move a single delivery, open the item and choose a new date and time, then select Reschedule. To leave it out without breaking the rest of the plan, select Skip delivery.

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Recurring Series

A recurring series keeps producing fresh content without you planning each round.

1. Select Detailed plan and choose Recurring series.
2. Describe the focus. For example: "new AI tools that save small teams time" or "what's happening in Leeds this week".
3. Set the Schedule:
   • How often: every day, weekdays, twice a week or once a week, at a time in your workspace's timezone.
   • Pieces each run.
   • Formats: image, carousel, short video, motion graphics, song with lyric video, text or document.
   • What happens to each piece:
     • Draft for my approval: nothing is posted until you approve it.
     • Autopilot: each post is scheduled once its media is ready.
   • Weekly credit cap: the most the series can spend in a week. A run that would go over waits and tells you.
4. Set when it Starts and Runs until, save it, then select Start series.

Each run researches what's new about the focus, then creates the pieces. If a run finds nothing genuinely new, it skips and says why rather than repeating itself.

The Recurring series panel on the plan shows:

• the Next run
• what the Last 7 days produced
• every run so far

Use Edit schedule to change how often it runs, its formats or its cap. Changes apply from the next run; runs already made stay as they are.

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Tips

• Be specific in the focus. "Spring menu launch with three new dishes and a launch-weekend offer" plans better than "spring".
• Lock your must-haves. Lock the items you need, such as a launch date or an event, before letting Asteria adapt the rest.
• Start with drafts for approval. Switch a recurring series to Autopilot once you trust what it makes.
• Set a credit cap that matches the formats. Motion graphics and songs cost more per piece than images.

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Related Guides

• Strategy and voice guide
• Calendar guide
• Motion graphics guide
• Songs, jingles and lyric videos guide
• AI assistants guide