Product documentationUpdated 2026-08-142 min read426 words

Content Strategy and AI Voice Training Guide

Set workspace content direction and teach Asteria to write in your own voice from posts you have written.

Overview

Content Strategy defines what the workspace should talk about and why. AI Voice Training teaches Asteria how your writing sounds, from posts you have written. Brand Voice, Example Posts, Content Strategy, and AI Voice Training are related, but they serve different purposes.

Asteria Engine Brand Voice settings with website and social extraction.1. Open Brand Voice in Settings. 2. Extract and review the brand context and guardrails before generating content.

Content Strategy

Open Settings, then Content Strategy (with Show all tools turned on). Use the strategy plan to document the audience, objectives, themes, priorities, and operating direction that should guide content decisions.

Keep the strategy concrete enough to influence briefs. Review it when the business changes rather than rewriting it for every individual post.

AI Voice Training

AI Voice Training is included on the Agency and Enterprise plans. It is about how your writing sounds; to narrate videos in your own spoken voice, see Custom Voice.

Asteria Engine AI Voice Training settings, where you save sample posts and train a voice.1. Open AI Voice Training in Settings (with Show all tools on).

  1. Open Settings, then AI Voice Training. If you can't see it, turn on Show all tools at the bottom of the menu.
  2. Under Training data, give Asteria at least three posts that sound like you: paste them one per line, upload a .txt or .jsonl file, or select Use recent posts. Then select Save samples.
  3. Under Trained voices, choose the samples to learn from, name the voice and select Train voice. Training takes about a minute and uses a few credits.
  4. When it is ready, read What Asteria learned. If it sounds right, select Use this voice.

While a voice is in use, every post, ad and reply Asteria writes follows it, alongside your Brand Voice. It is added to your Brand Voice as its own labelled section, so anything you wrote yourself stays as it was. Select Stop using to take it back out, or Retrain after adding newer posts.

Use samples you have the right to use, and keep reviewing posts before they publish.

How the Settings Work Together

  • Brand Voice controls written identity and guardrails.
  • Example Posts provide reference patterns.
  • Content Strategy supplies priorities and direction.
  • AI Voice Training learns how your own posts sound and applies it to everything Asteria writes.

Put the guide into practice

Build the workflow in a live Asteria Engine workspace.

Connect your channels, add brand context, and turn the setup steps in this guide into draftable, schedulable content.

Need Help?

If you have questions or run into issues, our support team is here to help.