An AI Website Chat Widget That Uses the Same Agent as Your DM Inbox

Adding live chat to a website is easy. Keeping it in sync with everything else a business already tells customers on WhatsApp or Instagram is the hard part. Separate widget tools mean separate FAQ answers, separate lead scoring, and a second inbox someone has to check on top of the one they already use.

Asteria's widget skips that duplication entirely. It runs on the same AI agent and knowledge base as the rest of the inbox, so a visitor asking a question on the website gets the same answer, the same qualification logic, and the same lead alert a WhatsApp contact would get.

Widget conversations do not create a parallel system to monitor. They land directly in the same unified inbox as DMs from WhatsApp, Messenger, and Instagram, with the same lead capture rules and the same qualified-lead alerts already configured for the workspace.

• No separate widget-only knowledge base to write and maintain
• No separate lead export or notification rules to configure
• One place for a team to review every conversation, regardless of channel

Widget theming is a dashboard setting, not a code change: accent colour, title, and greeting can all be adjusted, and the widget defaults to the workspace's own brand colour automatically so it does not need styling work to look intentional on day one.

After a short delay, an unobtrusive, dismissible callout invites a visitor to start a conversation. It is shown once per visitor rather than repeatedly, which matters more than it sounds — a nudge that reappears on every page load reads as desperate, not helpful. Conversation history also persists across a page refresh or navigation, so a visitor mid-conversation does not lose their place by clicking to another page.

A public chat widget is also a public surface, so it ships with domain allowlisting, a daily conversation cap, and a rotatable public embed key. Turning the widget on also switches on the underlying AI auto-reply settings automatically, rather than leaving a second hidden toggle for a team to find later.

The widget is available on the Growth plan and above, in line with where Asteria positions its automated lead-handling capability generally.

Standalone widget tools can look similar on a pricing page, but they usually mean running two AI setups in parallel: one trained on your business for social DMs, another trained on your business for the website, with no guarantee the answers match. Asteria's case is that a business only needs to configure its knowledge base, brand voice, and lead rules once.

The practical test is what happens when a lead asks the same question on Instagram and on the website in the same week. If the answers or the follow-up depend on which tool happened to be watching, the setup is fragmented. Asteria is built so that does not happen.