01
What the audit checks first
The first question is not “are you posting enough?” The better question is whether a visitor can understand what you do, who you serve, why they should trust you, and what action they should take after seeing your social presence.
That means the audit looks at your website, your social channels, your visible offers, and the way your posts connect back to buyer intent. A business can post daily and still lose qualified buyers if the story is unclear.
- Does the website make the offer clear in the first few seconds?
- Do social posts reinforce the same positioning, proof, and call to action?
- Is the team publishing isolated updates or moving buyers through a coherent story?

